Willo Sana's Life & Career Highlights ~ WilloLovesYou.com

Life & Career Highlights

A few of the ‘Heart-Centered Actions’ I’ve taken on my journey…

To see the latest hits, scroll or jump down to the current year.

  • 1996: Moved to San Francisco
  • 1997: Created my first website; mostly scans of my illustrations, photos & updates about my life (blogging before anyone called it blogging)
  • 1996-1999: Worked directly with Spirituality + Creativity Leaders/Authors, such as SARK, Marianne Williamson, Shakti Gawain, Dan Millman, Gabrielle Roth, Deepak Chopra, Hal and Sidra Stone, Geneen Roth, and more
  • 1999: Worked at my first startup, Care2.com, as an E-Card Production Artist
  • 2000: Flash Animation & Design at Spunky Productions (another startup), animating online cartoons for kids
  • 2001-2003: Lead Web/Graphic Designer at Fine Brand Media
  • 2000-2007: Web/Graphic Design, Flash Design/Animation, and Custom Illustration; serving companies like First Republic Bank, SGI, BrassRing, Fujitsu/Softek, Omneon, Polycom, Daniel Pearl Foundation, DCResource, Mercury Interactive (HP), and many creative small business owners
  • 2003: Officially self-employed (after fatefully getting laid off), though I had been doing freelance design, illustration & animation for a few years prior.


  • 2007: Launched WilloToons ~ where geek meets rock ‘n roll! My product line of designer tees, organic baby clothing, jewelry, cards, totes and more
  • 2007-2010: Touring the country with my WilloToons product line, speaking at major conferences, coaching & consulting creative entrepreneurs & small business owners


  • 2010: Officially let go of my WilloToons line after 3 wonderful (& challenging) years
  • 2010: Joined on as Co-Founder/Chief Creative Officer at Storenvy







  • February 2016:
  • July 2016: Produced our 4th annual Yes And Yes Yes (#YxYY) – you must join us next year! Afterwards, I traveled around the U.S. after, visiting 11 cities in 6 states over 2 months!
  • October 2016: MC’d TEDxWanChai (2nd year in a row) in Hong Kong
  • October 2016: Attended DCBKK again, and held my 3rd annual Gathering of Badass Activators & Conscious Creators (the biggest & best yet!) in Bangkok, Thailand. Followed by a week in Phuket co-creating the Abundant Circle retreat with 15 other badass online entrepreneurs!
  • December 2016: Launched Wake Up With Willo daily email inspiration!
  • Happy New Year 2016/2017! Traveled to Taipei, Taiwan for the first time


  • January 9, 2017: Was called to be a clear channel and stopped drinking alcohol, coffee, and all recreational mind-altering substances
  • February 2017: Traveled to the US (4 cities in 3 weeks) – Florida to help my Mom move, then LA for Kyle Cease’s Evolving Outloud event, Dallas for Clickfunnels, then to Austin for co-working/co-living week with my Abundance Circle crew!
  • March 2017: Contributed to the Garden Gathering, a life-changing weekend of spiritual sisterhood, in HK
  • April 2017: Traveled to Japan for the first time! Osaka & Kyoto
  • May 2017:
  • June 2017: Speaking at Asia Professional Speakers (APSHK) in Hong Kong
  • July 2017:
    • Participated in a Cacao Ceremony (my first of 3 in 2017!)
    • Produced our 5th annual Yes And Yes Yes (#YxYY)! Afterward, I spent time in SF, LA, Florida & NY.
  • August 2017:
  • September 2017
  • October 2017:
    • Contributed to yet another life-changing Garden Gathering weekend in HK. [Post-event Instagram post]
    • Traveled to Bangkok, Thailand for DCBKK and held my 3rd annual Gathering of Badass Activators & Conscious Creators. Afterward, I spent some QT time with one of my best friends in Koh Phangan.
  • November 2017:
    • Traveled to Bali for the Abundance Circle retreat (year 2) and stayed in Caangu for another week after.
    • On November 28, I decided on my new last name, and announced it on December 3rd!
    • Completed my loving four-year relationship… which was sad and liberating all at the same time. I know, not part of my business, but it is most definitely part of my personal/spiritual growth path. This closure, the transformation leading up to it, and what’s transpired in the healing since has been major… so I’m including it here.
  • December 2017:
    • Launched Spotlight Interview Series, featuring eight incredible women entrepreneurs who are facing their fears, following their hearts, and impacting thousands of lives around the world with their gifts!
    • Contributed two signature talks/workshops in the WonderGarden at the Wonderfruit Festival!
    • Spent Christmas & New Years in Chiang Mai, Thailand with friends


  • January 2018: Happy New Year!
  • Feb 1, 2018: Completed my move out of the Hong Kong apartment
    • Moved my stuff up to Chiang Mai & spent a few weeks there before deciding to put my stuff in storage and slow travel (digital-nomad-style) for 6 months!
    • First stop: back to the lovely island of Koh Phangan, Thailand for some much-needed beach time
  • Feb 2018: Re-vamped & re-released one of the most popular courses from my Harvest & Thrive series (2013): Clarifying Your Vision
  • March 2018: Traveled to Ho Chi Minh City, Vietnam (for the first time!) where I attended Vietnam Blockchain Week and DCxSaigon with many of my fellow location independent friends!
  • March 2018: Arrived in beautiful Bali where I’ve been soaking up the good vibes in Ubud – writing, meditating, participating in sacred ceremonies, sound healing and more. But mostly writing and enjoying sweet solitude in paradise. All my dreams are coming true!
  • April 20, 2018: Posted my declaration, Coming out of the Magic Closet, publicly sharing about my spiritual journey
  • August 2018: Started taking on clients again (read about my taking a break)
  • September, 2018: Moved back to my other spirit-home: Chiang Mai, Thailand
  • October, 2018: Traveled to Bangkok, Thailand for my 5th DCBKK
  • November, 2018: Launched my Close the Gap Masterclass & The LightMap® Guidance System
  • December, 2018: Contributed to yet another life-changing Garden Gathering weekend in Hong Kong (and my first time back to my former home in almost a year!).


  • January, 2019: I flew my Mom out to Thailand (her first time in SE Asia!); we spent time in Chiang Mai & did a beach trip to Koh Phangan. See photos & reflection from her visit.
  • Jan-Feb, 2019: Continuing to write/finish my book + Growing my LightMap® Guidance Group & Double Down on Your Genius Transformation Group!
  • March, 2019: After 6 incredibly prolific & wonderful months in Chiang Mai, I’m off to spend three weeks in my other beloved spirit-home, Ubud, Bali, where I’ll see friends, clients, and speak at an event called DCxBali. Then I fly to Florida for two weeks, seeing my Mom and finalizing my name change (so excited)!
  • April, 2019: I fly to Mexico to live there for the summer! I’ll first be in Mexico City for a few months, and we’ll see where the wind takes me from there. Excited to practice/learn more Spanish & explore some of the other wonderful little mountain/beach towns. And eat ALL THE TACOS! 🙂
  • May 2019: Moved to Playa del Carmen, Mexico; went diving (I did my open water certification in Cozumel back in 2006!)
  • June 2019:
    • Traveled to Buenos Aires, Argentina for my birthday – and my first time in South America!
    • Launched the LightMap Quiz! Launched summer enrollment for LightMap Academy
  • July 2019: Back to living in Playa del Carmen, Mexico
  • August 2019: USA Tour: San Francisco, CA, Austin, TX, Portland, OR – facilitator/speaker at CampYes 2019
  • September 2019: Back to Chiang Mai, Thailand
  • October 2019: Contributed to GSDLive in Chiang Mai, and traveled to Halong Bay & Hanoi, Vietnam
  • November 2019: Moved to Portland, Oregon
  • December 2019: Held Big Leaps & Bold Moves workshop


  • Jan 2020: Went to Cabo for a family VK
  • Jan 8, 2020: Celebrated 3 years of being blissfully sober!
  • Feb 2020: Traveled to Vancouver, BC for the first time
  • March 13, 2020:
  • April 2020:
  • Summer 2020: Survived the stupid Pandemic. Enjoyed hiking, gardening, and camping in the Pacific Northwest!
  • Winter 2020: Rented myself a condo in Florida for a month to escape the PNW rain & cold and spend Christmas with my Momma.




  • Jan 8, 2023: Celebrated 6 years saying YES to life
  • Feb 2023: Researched & interviewed editors
  • March 2023:
    • Hired an Editor for my book!
    • Realized we needed to do a structural edit first (I cried)
    • Started in on designing the book cover
  • May 2023: Launched UNHOOKED 4-Week Program
  • Overall, 2023 was a MASSIVE TRAVEL YEAR… all while writing/editing my book!
    In total, I took 32 Trips, lived in 26 different cities, in 12 different countries, on 3 different continents: Ao Nang, Koh Lanta, Singapore, Chiang Mai, Koh Phangan, Ubud, Playa, Austin, SF/Berkeley, Santa Cruz, Puerto Vallarta, San Miguel de Allende, Portland, Steamboat, NYC, Kent, CT (spoke at Camp Indie), London Countryside, London (city), Amsterdam, Rome, Lisbon, Chania, Istanbul, Dubai, Koh Samui, Bangkok.

  • June 2023:
    • Went to my 30 year High School Reunion, and my Mom, sis & brother and law joined for a family weekend in Steamboat
    • Spoke at Camp Indie
    • Landed in London on my birthday – June 20
    • My editor delivered the full line edit that week… and starting in on it, I realized it needed way more work. So I spent the next 8-weeks adding, editing, and rewriting (basically all of July & August). This whole process was SUCH a lesson in surrender & trust!
  • Sept:
    • (Technically Aug 27th) I passed the manuscript back over to my editor for yet another full line edit. Bless her! She’s amazing!
    • Went to a sound healing and got a major download for the trifecta imagery
  • October:
    • Designed/Finalized all the graphics
    • Feverish final edits w/ my editor (while living in Koh Samui), and on November 2nd (while visiting and working from Koh Phangan), I accepted the final change and it was officially DONE!
  • November-December 2023:
    • Launched some Black Friday coaching special offers (gotta be on my list for these!)
    • Finalized the book cover
    • Worked on formatting the book and thinking it was totall done on Dec 23… but then having to completely redo everything (which turned out to be a blessing).
    • Worked straight through Christmas – like 12-16 hour days (I actually did this in 2022, too! Benefits of traveling solo, I guess. haha) and completed it by the end of the year.
    • OMG the last mile is a marathon!!  


  • January 2024:
    • Sent out Advanced Review Copies to my list on Jan 2nd… major milestone moment!
    • Launch date is SET… it’s really happening now! Sign up on the book launch list 
    • Jan 8, 2024: Celebrated 7 years of saying YES to life
    • Jan 11, 2024: Mini book launch party in Bangkok
    • Jan 13-27: Mini book launch party while in Chiang Mai
  • Jan 27-Feb 11: Singapore
  • Feb 11-23: Ubud, Bali
  • Feb 23-April 21: Gold Coast & Melbourne – this will be my first time to Australia and will add a whole new continent to my list. Intention is powerful!! But also, is this year really going to be less travel? haha

EXCITING NEWS: My book is out January 2024!

Double Down on Your Genius book by Willo Sana

Click here to learn more about it & be notified when it launches »

I’ve contributed to the following books:

Outside the Lines: An Artists' Coloring Book for Giant Imaginations

Mentioned or quoted in:

What a grand life it’s been so far.
I wonder where it will take me next!