My Clients Say It Best

I launched a business in six weeks

“I set up and launched a business, and I have my first client. I'm flabbergasted that all this happened in six weeks. Willo is confident without a trace of arrogance, and she genuinely just wants to see people succeed and share their gifts.”

She met me where I was, and pushed me just enough to fly

“I couldn't build a foundation for my business, and I needed someone to guide me through the how, so I'd stop procrastinating and pivoting constantly. Willo met me right where I was, pushing me just enough to fly without overdoing it, until all my protective mechanisms came down, because this is vulnerable work. She helped me discover myself deeper and finally build a foundation for the life I want.”

I found my calling with total trust in myself

“I'd spent so much of my career being critical with myself and trying to do things in a masculine way that didn't feel like me. Willo reframed things every step of the way, and I found my calling with total trust and belief in myself and my intuition. I learned to navigate in my flow and let serendipity happen.”

The best thing I ever invested in

“Working with Willo this year was the best thing I ever invested in. When you commit and invest in yourself, your inner knowing and your dreams, your entire universe can reorganize into a living, breathing, life-affirming experience. I got a raise and a promotion, and started two new businesses along the way.”

I made 3x what I'd earned before

“The self-trust building process taught me to believe in myself. I learned that I am capable, that it's okay not to know everything, and that I'm a good enough coach and guide for people. I ran my first online workshop, started my group coaching offer, and made three times what I'd earned before.”

I am worth the money I charge

“Willo is a great combination of life and business coaching. My ah-ha moments were mostly around owning my value and standing in my power. I got this, I can do it, and I am worth the money I charge people. I've run my course twice and signed four sets of one-to-one clients.”

I now have more faith in my ability to help others

“Willo is compassionate and emotionally in tune, with a big vision and a strong belief in the people she coaches. I now have more faith in my ability to help others and build community, and a lot of my blockages around that were weakened.”

A northern star for where I'm trying to head

“Willo acts as a northern star for where I'm trying to head, and she does it in a way that neither begs for attention nor demands we act as she does. That alone has been the most valuable. I've finally been able to write and publish something, and share it, and I've learned I'm better than I think.”

I filled my first live course, then eight of them signed on for more!

“Willo is perfect if you want to launch a business aligned with your values and your heart. I love her empathy and her ability to make you see your light beyond fear. I filled the first group of my first live course with ten people, and then eight of them chose to continue with a month of one-to-one mentoring.”

I've stepped into my power

“Willo gave me a space where I could express all the challenges in my life without judgement, and helped me find clarity and direction to move through my limiting beliefs. I've gained a profound confidence in my professional experience, and I've stepped into my power, recognizing the value and worth I bring.”

Clear direction on what will get me there

“Even in just one session, Willo gave me clear direction on the things that will get me where I want to go. It was easy to open up to her, and it flowed easily. I'm putting myself out there more now.”

She will kick your ass, and she truly loves you

“Willo's coaching is unapologetically revealing, deeply integrative, and fiercely loving. She will kick your ass, and she truly loves you. I'm back in the active business-building game, sensing the shift I'd been longing for: building by taking inspired action.”

Get ready to go deep, quickly

“With Willo it felt like a really safe container immediately, and the conversation got deep and productive even in just an hour. Get ready to go deep quickly, the space she offers lets you get to the heart of your own personal blockers. Bring a tissue and an open heart.”

You deserve Willo on your side

“With Willo I felt seen, calm, and safe. Give yourself an opportunity to invest in yourself. You deserve Willo on your side.”

An hour of steadiness in a stormy time

“I came to Willo in the middle of a huge life transition, wanting immediate support and hope. It was so affirming. She brought me hope and an hour of steadiness in the midst of a stormy time, and reminded me that I am not alone.”

She asks the questions that get me dialed in

“Willo offers non-judgement, gentle guidance, and beautiful questions that get me looking inside to what I truly need and desire. She asks the best questions to get me dialed in on what's all in there, and shows me it can be super simple to make the progress I need.”

A new system to relaunch my business

“I needed a guide to balance my working life and personal life as I became a mom for the first time. Willo helped me build a new system to work efficiently and relaunch my business, and I learned I can invest in myself without any hesitation.”

An actionable 90-day plan with real accountability

“I was feeling inert in my business after some dramatic life changes. Willo gave me pragmatic support in clarifying my goals and translating them into an actionable 90-day plan that provided direction and accountability. The weekly calls were great anchors that held me to my tasks.”

I built my funnel and launched four new products!

“It's nice to have a business coach who understands different ways of doing things. I built my sales funnel, which I can now repurpose for lots of things, migrated my entire website myself, and launched four new products.”

I no longer believe I have to suffer to succeed

“I no longer believe I have to suffer to succeed, in my personal or professional life. Willo helped me see that working from a place of joy and ease is not only supportive, but incredibly valuable to me and my clients. I launched The Pruning Portal as a membership site.”

Willo, you have the trifecta

“Working with Willo will keep you honest and on track for your business. You'll get challenged, with love and humor, to get your shit together and recognize your powerful-ass self as a woman who can rise up and meet herself as the leader of her business. Willo, you have the trifecta: you know how to do the tech stuff, you've got the strategy, and you've got the spiritual and personal growth. Thank you for your intelligence, love, and the humor you bring!”

I needed someone to hold me accountable, and it worked

“I needed someone to hold me accountable and be serious about my business. My biggest ah-ha was seeing that I am the only one holding myself back. Now I'm running my #MeFirstNow program with two amazing women, and I've learned that getting your message out there is all about just starting.”

I will never betray myself again

“Two things I know from working with Willo: I will never betray myself again, and I cannot abandon myself. Those two things are absolutely non-negotiable in my life now. She showed me what is possible, and it was beyond my wildest expectations. You have got to take care of yourself first, or nobody's going to be helped. When you get yourself out of the way, the world benefits from you showing up in the fullness and truth of who you are.”

Constantly pushing the envelope on how I show up

“Willo is so good at the doing, but also at recognizing when being is necessary. Coming back to my business postpartum, her emotional support was essential to getting started again. She's been a sounding board, constantly shaping how I show up and pushing the envelope on how I've grown as a business owner and a coach, challenging me to create new packages and really stand in my value.”

A journey to myself and my business

“Working with Willo was a journey to myself and my relationship to my business. I gained so much clarity about my project, and joined a group of heart-centered entrepreneurs. I'm creating my 8-week course, signed a new client, and started a collaboration to train healers and therapists.”

Two clients and a clear strategy for the next six months

“Willo helped me get my business off the ground in a way that was efficient and genuine. I signed two clients, built a clearer strategy for the next six months, and outlined a three-month course. I learned that consistency, strategy, and self-compassion are what help you grow, and that I need to keep showing up for myself.”

Revenue is up and clients are steady

“Growing a business is hard enough, but doing it in community with like-spirited women makes it so much more fun. My biggest ah-ha was realizing overwhelm was a form of self-sabotage. Now revenue is up and I'm getting a steady stream of new clients.”

I came out with a functional business, and my voice

“I felt held and supported through every ebb and flow, and came out the other side with a functional business idea. My biggest ah-ha was learning to let myself be seen without comparing myself to others, and once I broke through that wall I started making consistent progress. My vision matters, and my voice needs to be shared.”

She helps change your life, not just your business

“Willo can change your life, not just your business. She knows how to draw out your inner conflicts, help you see them, and address them. I realized the real work was the story I was telling myself, and now I can recognize it and change the dialogue I have with myself.”

I have energetically flipped the closed sign over and I am open for business again!

“Willo helped me break through my struggles and bring me out of what was one of the lowest points of my life. I have more acceptance of myself and of my "essence pace" as Willo so beautifully described it. I have a renewed sense of readiness, and a reconnection with my business.”

I'm proud of learning how to show up and share my voice

“Being in Willo's program has led me to gain new clients and more confidence sharing my voice. I NEVER thought I would be able to show up and speak on video for social media, but now I can be fully present and front-facing with much less fear! Her strategies have truly allowed me to hone in on the communities I work with. Not to mention, I've learned how to streamline my productivity and create content with efficiency.”

I feel more alive, motivated, driven, committed, clear and hopeful than I have been in two decades!

“Working with Willo is a wonderful journey of laying out all the steps that lead to having a successful, thriving business and being a happy, balanced business owner. All fully tailored to YOU. Lots of kind, compassionate truth bombs along the way, and a great well of resources, tools, techniques and processes at your disposal. Willo has a way of gently pushing you towards ever bigger goals (and money) while making it feel so easy and simple. I've come out of this experience as a full time designer with great clients, making great money compared to even just 3 months ago!”

Willo's coaching made me much more aware of what's been holding me back

“Willo is so supportive, perceptive and loving. She clarified some of my patterns and where they come from, and helped me realize that I don't need to be so hard on myself. Working with Willo [on my way to 7-figures in my business] has allowed me to let go of the belief that it's immoral to want to make money.”

I’ll be setting the bar higher each year!

“Willo is super supportive of not just my business and its inner workings, but also ME, the creator of the business, and MY wellbeing. She reinforced in me the fact that in order to be successful at my business, I needed to be in the right head space for me. I will be setting the bar higher each year!”

Willo helped me see I'm capable of creating the business and life I desire!

“I was unsure of how to navigate the entrepreneurial space coming from a corporate environment, but Willo helped me let go of the belief that I have to hustle and work nonstop to achieve results. I now realize that this is a journey, not a destination. Through this program, I've learned to embrace my feelings and intuition as a part of both me AND my business.”

I couldn't have done it without her!

“I initially wanted to work with Willo because I had a message to share and a business to get running... but no freaking clue HOW to make it happen. Willo helped me realize I am not alone in any of my fears and struggles. In this program, not only do you get real world feedback, but you're surrounded by other business owners to bounce ideas off of and learn from. I used to fear that I didn't have what it takes to put together a business... now I know that I am capable!”

A built-in support system for my business

“This group is an amazing resource to build community and to have others care about your business as much as you do. It's a built-in support system for when you're feeling a bit down or unclear on the next steps, and it was so nice to be part of a purpose-driven community.”

Highly recommend working with Willo!

“Willo helped me grow my business and my audience by holding space and advocating for my goals. She helped me shift limiting beliefs and rewrite new, positive beliefs: My writing and my voice ARE valuable. People WANT to come play in my world... people will PAY to come play in my world!”

The direction and accountability I needed

“I came to Willo needing direction and accountability. The clarity process and my 90-day map were exactly what I needed, and I love how she can pull the 'what's next' right out of me.”

Willo walks her talk!

“Willo is a mastermind with her work and is so tuned into the spiritual journey that accompanies business development. She really gets the holistic approach - how the person fuels the biz and the biz fuels the person. Willo strongly held me accountable and pushed me to my edge in a firm yet compassionate way. Now I know I have what it takes to win this game, and thanks to Willo's help, I'm on the right track in creating optimal success!”

A voice of reason for your inner critic

“Willo is a seasoned entrepreneur who can be your voice of reason and help you unpack your analysis paralysis and inner critic. Three months with her got me to a place of increased clarity and planned action, and I learned I do have authority in the topics I want to teach.”

Within just a few weeks of starting, I made more money than in the past year total!

“Once I started working with Willo, I knew that I was in the right space. She offers the perfect combination of strategy to help businesses grow, and mindset support in order to progress. As a result of her coaching, I'm maintaining a healthy marketing funnel that's generating new client calls on a regular basis, I'm serving 30+ clients, and have a solid group coaching program!”

Getting help isn't shameful, it's bravery

“Working with Willo, every step feels guided, safe, and supported. I could reveal my deepest insecurities without being judged. I realized getting help is not shameful, it's bravery, and that professional support is the best investment I could make in myself.”

Willo taught me that I don't have to play small anymore

“Willo is an amalgamation of heart, soul, and brain. Not only did she help me transform the way I run my business, but most importantly she transformed my limiting beliefs into the courage to show up authentically! She's a complete package.”

The great combination of empathy and tough love

“Willo totally gets it, she's the great combination of empathy and tough love. I've never had a mentor listen to my feelings and resistances the way she does, and it's so reassuring. I came for clarity and confidence in my coaching and offerings, and learned it's okay to go slow.”

I'm not doing it alone anymore

“Willo brings a good combination of heart and mind, and the tools she's shared have been really helpful for getting me organized. My favorite part is feeling supported, I'm not doing it alone anymore. I've learned it's about putting down a plan, doing it, and sticking to it.”

She showed me the actions to move forward

“Willo's powerful language and use of metaphors gave me a picture of my situation, showing me where I was, where I didn't want to be, and what actions I could take to move out of it. Sometimes we need someone else to echo the voice of our souls so we can hear the truth.”

She helped me get out of the fog

“I was a startup running around with my head cut off, doing all the things and getting nowhere. Willo has been a savior in helping me get out of the fog. I have so much more clarity on my priorities now, and I finally feel like I'm getting it together.”

Now I have all my systems in place to create something sustainable!

“I have gotten a lot more confident in general from putting myself out there. I realized people actually like my work and see me as an expert!”

A game-changer in my corner

“Working with Willo is a game-changer. On a call with a friend recently, her name came up more than ten times, 'Willo helped me with this, Willo said that.' Having someone like her in my corner is so powerful, and I'm really enjoying the journey and my transformations.”

I am inspired, supported and ready to get work done!

“I know that I work best when there is accountability, and with Willo's generous support I made steady progress. Plus, Willo is a nerd like me when it comes to systematizing business, and I love that she is so open about how she runs her business efficiently.”

An eye-opener about what I can achieve

“Working with Willo has been such an eye-opener about what I can achieve. Being around such an inspiring group of women, and being guided by Willo, changed what I believed was possible.”

I closed my first $8k/mo deal in just a few weeks!

“I closed my first $8k/mo deal after just a few weeks, then further increased it to $10k/mo and extended the contract with my new client. Working with Willo has truly given me CLARITY, helped me create RHYTHM, and remember my POWER! There are a lot of online business coaches out there, but if you're looking to be really seen and held to account for your greatness, Willo is the one.”

Spiritual guidance backed by rock-solid practicality

“Willo is a magical combination of spiritual and emotional guidance and rock-solid practicality. Her guidance comes from a space of intuition, then gets brought into reality with grounded steps to get you where you need to be. I now have real clarity about the future of my business.”

If you need another perspective, speak to Willo

“I came to Willo for guidance, a different point of view, and to be held accountable. Her enthusiasm is everything. If you need another perspective, you need to speak to Willo.”

Relentlessly helpful in moving things forward

“She was relentlessly helpful in moving things forward, helping me work through my resistance, providing customized resources, helping with great ideas, and normalizing setbacks and glitches. I couldn't have asked for better support, and would definitely work with her again!”

Willo is a master business strategist

“Her coaching pierces you to the core, while allowing you to feel completely safe and supported. Willo is really fantastic at taking a simple idea and fleshing it out into a process and well-oiled machine which is already taking off. Her expertise in that area added tons of value to a program I am running so that I could easily double the fees.”

We all need a Willo Sana in our life!

“I can not speak highly enough of how Willo combines her tech and marketing knowledge with soul and energy! We all need a Willo Sana in our life.”

Open, gentle, thought-provoking and powerful

“As always, Willo’s approach is open, gentle, thought-provoking and powerful. I would highly recommend this workshop to any creative entrepreneur.”

She digs deeper and shows me what’s possible

“One of my favorite parts of working with Willo is her ability to mirror, dig deeper, ask strategic questions and see what's possible. Our work together has helped me anchor in the next level of expansion at a cellular level.”

Willo is extremely smart, savvy, perceptive, and attentive

“She has so much insight and guidance to offer any entrepreneur, regardless of their business. Her approach is warm, genuine, and purposeful… so we covered SO much material in such a short time!”

Willo is so open and honest, and made me feel so comfortable...

“It was as if we were old friends, jammin' on my next steps to take to grow into the woman I was sent here to be.”

Willo has helped me navigate huge, unforeseen challenges in my business and continue moving forward

“I’ve now defined my niche, my brand's core messages (which are totally aligned to my personal values), and gained more clarity about how I want to work with my clients.”

Willo tunes in to what you didn’t know you needed

“Willo is great at tuning in to your deeper needs and guiding the conversation towards the important places simply through listening to what you express and might not be aware of subconsciously on your own.”

After one session, I booked my next retreat!

“After just one short session with Willo, I landed dates and a place for my next retreat, and already have people signed up... moving forward on that came as a result of our coaching conversation.”

I felt completely “gotten” at a deep level

“What I loved about my time with Willo is how I felt completely "gotten" at a deep level that went beyond any business or strategic advice. Her insights seemed to fit right in with what I've been thinking but had not voiced -- that until I'm willing to stand for myself and be myself, not much else matters.”

Energizing and revelatory

“My exploratory session with Willo was energizing as well as revelatory. I thought I was going in one direction but we wound up in a much more tender and vulnerable area for me, one which I truly needed to address. Willo has so much light, so much compassion and insight and so much business savvy, it was a joy to connect with her! And I’m still working on that “tender area.”

It feels safe to tell the truth about my business

“I love that Willo is so loving and compassionate, it feels safe and easy to tell the truth about what's going on for me. At the same time, I know that she'll prompt me to get down-to-earth and practical about my business.”

Working with Willo uncovered the possibilities of a glorious bright future

“I love Willo's ability to listen on many levels, track on so many threads while consistently acknowledging what is, then weaving together succinctly, poignantly and tactfully the essence of ones core truth.”

Willo offers emotional support and heartfelt business guidance

“If you’re looking to find a balance between the business and personal struggles experienced as an entrepreneur, Willo offers emotional support and heartfelt business guidance. Not only has our time together helped to discover new business ideas (especially small moves to make big impact) but it’s also helped me get through a rough patch which helped me be a stronger person, consequently helping me a better business person.”

I feel stronger, clearer, and more worthy

“This month seems to have brought all kinds of magical things! Since our last session together I'm feeling clearer about what we are doing. Also feeling stronger and more worthy. You've really helped me understand how to stand my ground and stand for what we are, what we want to be, what we want to achieve. I feel much stronger for it!”

Willo was able to take out the fear, and guide me step-by-step

“Before we got started, some of my fears were that the whole online and social media world was so foreign to me. As I started my online business, Willo was able to take out the fear and guide me step by step. She helped me by giving me the vision to do things in ways I wouldn't have thought of.”

Willo inspired me to dream about what I really want again

“Working with Willo has inspired me to dream about what I really want again. And to go for it. And to stay focused on my stuff.”

I just had a coaching call with Willo

“How am I? Amazing, great, energized with a bounce in my step and love in my heart. Why? I just had a coaching call with Willo. If you want support to re-connect with your best self in ways that are creative, playful, profound and action-oriented, reach out to Willo and let the magic begin!”

Willo cuts through the BS and gets to the root

“Willo has a great talent for cutting through BS and getting to the root of an issue. She helped me refocus on what was actually important when I was going through a bit of a crisis. My story about how things "should" be were in the way of what I truly wanted and working with Willo made me think differently and change my actions accordingly. My behaviours and attitude are now much more in line with my values and I'm incredibly happy that I worked with Willo to get through that tough time .”

She pulled the articulation of my gifts right out of me

“Recently I experienced the power of a coaching session with Willo and am in awe of how she was able to pull the articulation of my gifts right out of me. I have been grappling with professional career choices for years, and after sharing my personal challenges around it all she started asking me questions and speaking reflective statements back of what I had shared with her. It sounds so simple, but her reflections and questions were so insightful that I felt like it was unwinding a knot inside of me. Suddenly I could really feel the energy shifting as she worded something so pointedly that it directed me deep into myself. The next thing I knew I was getting chills and speaking all this truth from my gut, and tears were flowing down my face at the truth of what was revealed. I felt a huge shift and awakening to who I am and my purpose, and Willo held this space of safety while being like an alchemist - facilitating the unearthing of a stone in my gut and turning it to light! Alchemy, I just can't think of a better word - there was this "whhoooosh" energy, like a waterfall of truth hitting me and cleansing from the inside. I'm excited for more sessions with Willo the Alchemist :) She is one of a kind!”

More clarity than four months of therapy!

“Thank you so much for our coaching session today, it really was amazing. I feel like you have shown me such a new perspective on things that I've never seen before. I'm so excited to do this work with you and you have the best and most loving energy. I feel like I haven't seen this much clarity in the past four months of therapy. I'm so grateful!”

Willo is an Oracle

“She sees into your future and reflects the possibilities!”

Willo infused my spirit with clarity about where I’m going and what's next for me

“One of my favorite parts of working with Willo was how much permission I got to be "myself". I was at a stage where I was following other people's systems and I was feeling very behind because of all the possibilities out there. The art of breaking down things into the "simplest" way forward was very useful. I love that she brings it back down to actions after thoughts - and the way she sets me up for great accountability.”

She cuts through my BS and helps me grow

“Having someone providing impartial feedback who understands the business that I am in has been highly beneficial. One of my favorite things about Willo is that she cuts through my BS, helping me grow in areas that I wasn’t exactly comfortable in. She really ‘gets it’ and provides various levels of support and accountability to help you complete your goals.”

Willo offers a transformation of your life and business

“Working with Willo is not about an easy guide to creating a business. Willo will offer you a transformation of your life and your business. You will be learning so much about how you interact with the world. She will remind you when you are veering too close to the highway of complacency and the valley of "shoulds".”

You get more than just a business coach

“Working with Willo, you get more than just a business coach. You will be dazzled and loved, and you'll feel like working your ass off, because disappointing Willo feels like refusing the biggest hug of your life. She has a sharp intuition, a huge heart, and a fearless commitment to her work and yours. There is only one Willo, a coach with a glowing soul who refuses to allow others to become dim. She is a rare blend of heart, head, and soul, and I am very grateful I met her.”

I thought hard work meant a lot of suffering

“Working with Willo has given me the confidence to carve out my own path in life and business. Willo has taught me how to say yes to opportunities in line with my overall vision and most importantly, to say NO to things or people who may be the wrong fit or that do not serve me well. I thought hard work meant a lot of suffering. Willo has shown me how in fact it is possible to be more balanced, abundant and thriving positively in business. I can choose to do what I love more!”

Willo is full of heart, and is always loving no matter where I am

“Willo helped me put a much better structure in place for invoicing and time tracking. She’s also given me more clarity around my value and offerings, which has helped me stop giving away so much of my work and my time, and start charging for it. Willo is full of heart, and is always loving no matter where I am. She understands the creative mind, and the creative business, which is so helpful!”

I now have a business that includes all three of my passions!

“When I met Willo and learned she had a thriving business - coaching creative individuals and helping them achieve success - I knew I wanted to work with her! I was experiencing the usual feelings most small business owners start out with - fear of failure, lack of confidence, motivation and experience - coupled with hopeful feelings of excitement, enthusiasm and adventure, “Maybe I can create a successful, profitable business?” Once I jumped into the cold, murky waters I was fearful of, it all started to become clear. With Willo’s effervescent, energetic personality, and her experience and passion in what she does best - empowering creative entrepreneurs to thrive in life and business - I was more confident than ever to give it a go. Willo not only helped me integrate two previously disjointed businesses, selling jewellery and wine, but working with Willo helped me take the big leap to also offering Personal Styling & Image Consulting - which is something I’ve wanted to do for a very long time. I now have a business that includes all three of my passions! Willo is a lifesaver, and was definitely born to do what she does as a career. If I could have her coach me every day for the rest of my life, that would be awesome! She shows so much passion and genuine excitement to help people achieve their goals and dreams. She has shown me that I can be successful at anything I put my mind to. I always look forward to our sessions! Well worth investing the time and money if you are starting something new or are ready to grow your business. I highly recommend Willo to help you get there!”

She taught me to be gentle with myself

“Before I started working with Willo I was very scared of being stuck, of not being able to handle what I had to deal with, of exploding as a result of bad management of my own reality and difficulties. I needed a change, a new beginning, and a new energy flowing even though I was too consumed with the process to be able to allow any of that to flourish. Willo helped me realize that there were techniques already inside myself to help me cope with my difficulties and overcome my struggles. She taught me how to honour the process which in turn helped me deal with my hardest moments, and how to be gentle and kind with myself.”

Willo supports the whole person: mind, body and spirit

“Before Willo and I started working together I feared exposing my soft spots, being seen and judged, and not being good enough to receive coaching from a person that works with very successful people from all around the world. From our first session together I realized that it is an intimate commitment to work with a coach that not only challenges me, but also supports me in being my greatest self. Willo always gave me time and space to do things at my own pace - mentally, spiritually and physically. Over the initial six months, I experienced tremendous growth, and continue to grow with Willo’s support and patience. Willo is an extraordinary coach that supports people as the whole person that they are - mind, body and spirit.”

She handed me a business I didn’t even know I had!

“My brain was on an “Aaarggg, how can I make money doing my stuff? Who can I ask for help?” loop, and Willo's name was the first to pop to my mind. It's one of my greatest fears that I'll end up doing something that I don't feel fully aligned with or that will drain the life out of me, so I was deeply excited to find a way to begin doing what I love in the world and having it earn actual money. Willo is a joy to work with. In our first session, she picked up my scattered talents and interests, and handed me a business I didn't even know I had. In our second session, she gave me a platter of different income streams to try and, after implementing the first, I doubled my mailing list in one day… and tripled it in a week!”

Working with Willo helped me play big

“Before I started working with Willo I was very nervous about how much the Momentum + Abundant Expansion program would push me - emotionally and financially. I knew Willo was an amazing coach, and worked with high profile clients. I had some self doubt around if I was of the right caliber of client to be able to work with her, but now that I am working with her, I’ve realized that I am of the right caliber. One of my favorite parts about working with Willo is her calm, patient presence, and intuitive ability to guide me in my business. Guided by my heart, and the council of my Etheric Business Advisory Board, I don’t do well following a strict format. Willo gracefully and easily rolls with my intuitive guidance, and never makes me feel weird or strange. Our work together has impacted my life and my business by allowing me to play big. I feel like I have grown up so much as a business owner, and as a presence in the world, actively moving forward toward what I want to create in my life with solid, simple steps.”

That’s why I need Willo

“I am a true renaissance woman; I have lots of interests and I often turn those interests into businesses. But, the hardest part of my job is remembering I’m a human being and not a machine. That’s why I need Willo. As a longtime, freelance businessperson herself, Willo has a deep understanding of the struggles I face to make sure self-care is also a part of my daily agenda. She has tackled this beast herself. I am happy to vent, but at the end of that conversation, I want guidelines and direction of where to go next. Willo offers insight and nurturing, but also verbal and written guides that really work. And she makes the whole thing light, fun and introspective, instead of like an hour in a therapy session. After working with Willo, I was able to structure the way I work and how much time I work in a completely different way, ensuring I don’t burn out or resent turning my creative skills into a business. We worked together to understand the psychology of why I work the way I do, and she helped me understand that spending a few hours hiking alone were just as beneficial to my business as taking on another client task. I would recommend Willo over and over again , not just to a businesswoman or entrepreneur, but also to someone who is switching careers or overall gears in their life. She has the caring instinct to guide you through your most overwhelming plateaus, but also the business background and no-nonsense skills to get you back on course. She’s not just a personal cheerleader; she’s an innovator and a re-invigorator. I wish everyone was born with a personal Willo! Success would come so much faster!”

Do not take on a project without her!

“Working with Willo is a dream come true and I’ll tell you why. You talk, you sputter, you spew ideas, waving your hands around, “I don’t know if it’s possible,” you wail, “I mean, I just don’t know what I’m doing!” “We got this, ” she assures you. And she means it. She’s got it, girl knows what she’s doing! You my friend are in good hands. Kindness meets ability meets integrity meets smarts and talent. Do not, I repeat, do not take on a project without her!”

I’m moving faster toward my long-term goals

“Willo has supported my soul searching and desire for more efficiency. She comes with a big set of tech and emotional tools to help with any situation. She has been an active listener, where others have dropped the ball, she found solutions to both big and small questions. Willo understands how fast social media and technology are changing and helps you stay ahead. Because of her, I am moving faster toward my long term goals and can see the light at the end of the tunnel. With Willo as my business coach, I feel more successful with life and customers.”

My website was above and beyond anything I imagined

“For over a period of three years I had wanted to create my website for my business. This seemed like a fairly easy thing to do. I needed to write a few things about myself and the work that I do. Well… time and time again I would do my best to create this important piece of my business. Finally, after promising myself too many times, I decided to hire Willo. Willo supported me in so many ways. She used an amazing combination of kindness, patience and accountability which allowed me to explore the deeper reasons I was stuck and at the same time she guided me and supported me in creating specific goals for the completion of my project. It felt like giving birth to this creative part in me that wanted to emerge and yet doing it alone was simply not happening for me. Willo brought humor, fun, and excitement to my process which allowed me to tap into my authentic expression. Her intuitive questions guided me back to my truth that I was then able to articulate. I had become so frustrated with my own process I had lost the bigger vision of what I wanted to create. Willo’s guidance and support opened the space for me to get playful with my ideas rather than feeling stuck and critical about my process. I can honestly say that my website was above and beyond anything I ever imagined. I am still in awe of how she guided me through my process. It has been over 6 months since Willo and I completed my project, and it feels like the work she did with me opened me up to a part of me that I had closed off many years ago. I love my website and even more, I love the renewed faith in my creative process. Willo, I will be forever grateful!!”

And that is truly priceless

“Working with Willo is like a supportive hug from a dear friend, combined with access to a wise encyclopedia of (current and relevant) business knowledge. Through our work together, I have come to know myself as a deeply intuitive creative, an insightful strategic thinker, and an architect of possibility. And that is truly priceless.”

Willo helped me turn my passion into a career

“After I started working with Willo, I realized that I was passionate about writing, and that I could turn my passion into a career. From calls to emails, Willo supported me and allowed me to discuss my anxieties and successes. She made sure that I remained focused, and was being true to what I wanted for my career . Willo became more than just my career coach, but a life coach and mentor too. She helped me realize my full potential while making sure I listened to my inner voice.”

Willo turns your doubts into opportunities for growth

“So much of what we fear is just built up anxiety from our brains and not the reality. We are often our harshest critics, and it's self-care not self-doubt that help us move forward. Willo is an emotionally safe space that translates your doubts into opportunities for growth and amplifies the whispers of your confidence until you can do it yourself.”

I just filled my first group program!

“Willo cares about the same things I do: balance, loving life, making work something that you love and giving it your best. And, because she specializes in working with creative entrepreneurs, she understands where I’m coming from! Willo helped me focus at each step of the process to stay tapped into what I was really, truly passionate about. When I started to wander astray, she brought me back to my purpose and passion. When I wasn’t sure what to focus on, she helped me align my vision with my actions. My main goal was to get moving forward with my new business and get past a “point of no return” where I knew my new business would thrive, and that’s exactly where she got me. Now things are moving, I’m getting speaking opportunities, interviews, new clients aligned with my vision and have just filled my first group program!”

She cuts through the crap and focuses on what matters most

“Willo and I had not worked together before and I had never had a coach before, so there were a lot of unknowns. I was afraid I would not know the right questions to ask at the beginning to make sure we were on the same page going in. But Willo was super smart and quick to see loopholes, possibilities and areas for me to focus on in my business. She was extremely supportive and committed to helping me through my launch. I love Willo’s warm, generous spirit and sharp mind; her ability to cut through the crap and focus on the thing that is most important and she has lots of ideas about how to approach them.”

I chose exploration and love, and became more myself

“Working with Willo helped shift my career and life decisions. I created a global life--using San Francisco as a hub for working and living all over the world. I started writing for Fast Company, O'Reilly Radar, and other publications. I taught and lectured at grad schools from CCA to NYU. And I am now completing my first book. In short: I chose exploration and love over resumes, and I became more myself in the process. This year, I have followed my heart completely -- thanks in no small part to conversations with Willo.”

Simple, but huge

“One thing that stands out happened in the first few minutes of our first session! I was not incredibly grounded or present, you sensed that, slowed me down, and we did a visualization, and that experience still speaks to me today! I used much of what you did with me in the session with my own new coaching business and gained a new coaching client. Simple, but huge. I now am living out writing 500 words a day, five days a week, on top of my full counseling schedule and have launched an app called rTribe for porn/sex addiction. Willo helped me dream bigger and go for what felt like crazy goals.”

Working with Willo doesn't seem like work - it's like a power boost!

“I needed guidance on how to change things in my life, specifically at work and I knew Willo had experience with the type of companies and roles that made sense for me. Willo is steeped in both culture and philosophy of startups, creatives and technology. Working with Willo doesn't seem like work - it's like a power boost! Kind of like the energy I get with the best yoga class. After a chaotic day, she’s like bright light restoring balance and peace of mind. I love having Willo in my corner!”

Willo became my voice of reason and sounding board

“On my own it was becoming almost impossible to build a process for my business, and allow me to have less noise in my brain. I needed someone to help me start moving in the right direction, and Willo was that person. Being the perfect combination of coach and project manager for my career, Willo pushed me to make decisions, and then stick with them. I feel like I now have an independent view of my business from someone who cares about it, and can be honest with me. If you have trouble reaching your business goal, or struggle with time management, Willo becomes your temporary voice of reason, solid sounding board and supporter to help you achieve success.”

Willo gets creative entrepreneurs, because she is one

“Willo gets creative entrepreneurs, because she is one. What I enjoyed most about working with her was the passion she has for the creative process, but also a deep understanding for the hard work and dedication it takes to bring big ideas to life. I'm constantly inspired by the community she has built, and always meet wonderful, colorful, beautiful freaks when we're together. Willo is the first person I recommend when friends are looking for a coach to help them take important steps in life.”

She helps me see things I can't on my own

“I loved talking to Willo. She is genuinely curious about people and their process through the difficulty of life, and wants to support you through to fulfilling your purpose. She understands a lot, and I believe she can help me see things I can't on my own.”

I have a tiny Willo that sits on my shoulders now

“This social media practice is definitely starting to sink in! I have this tiny Willo that sits on my shoulders now as I type and asks, “How do I add value? How am I bringing people back full circle to my business?””

She made me believe that feeling overwhelmed was a secret blessing

“One of the qualities that Willo offered me was her deep reservoir of excitement. While she empathized with my business dilemmas, she brought a level of excitement around my loss of objectivity that was just infectious. She made me believe that feeling overwhelmed was a secret blessing. Now that’s a great weapon in the war on self-pity. Thank you Willo for seeing around corners and making magic!”

I wish every girl was born with a personal Willo!

“I would recommend Willo over and over again, not just to a businesswoman or entrepreneur, but also to someone who is switching careers or overall gears in their life. She has the caring instinct to guide you through your most overwhelming plateaus, but also the business background and no-nonsense skills to get you back on course. She’s not just a personal cheerleader; she’s an innovator and a re-invigorator. I wish every girl was born with a personal Willo! Success would come so much faster!”

She literally dug inside my soul and pulled out what I was REALLY supposed to do

“I can say with a full, passionate, and excited heart that choosing to work with Willo was one of the many great decisions I’ve made to invest in myself and my business. On our first call together, she literally dug inside my soul and pulled out what I was REALLY supposed to do, and everything clicked. I lit up. I launched my new services in less than a day because I had that much clarity, and have had voltaic momentum in only 2 weeks. She listened, and struck gold. Talk to her, because she asks the right questions and helps you find the right answers, which is the greatest gift anyone can give.”