Hi, I’m Willo Sana ~ WilloLovesYou.com

Hi, I’m Willo


As a seasoned entrepreneur who's been self-employed since 2002, I have continually faced my fears, followed my heart, and founded over half-a-dozen creative small businesses.

I have served as co-founder for two startups and I’ve developed multiple online programs, workshops and in-person retreats focused on serving and supporting other creative, visionary entrepreneurs around the world.

My approach to business coaching and consulting is holistic, because
YOU are the individual at the center of your business. 

And, as a creative visionary, led by your intuition and the waterfall of ideas constantly knocking on your door, you know    full well  that your life and your business are interconnected.


and is now used to refer to a trained and experienced professional who provides physical, emotional and informational support to the mother before, during and just after birth.

If you’re anything like me, you're in business for yourself because you love the work you do. In fact, you didn't even really plan it... IT CHOSE YOU.

And now you're here, and whether you're two years or ten years in, you're still learning and growing.

One thing's for sure is you love not having to answer to a boss, or commute to a 9-5. Instead, you get to set your own schedule, you have no ceiling on your income and you get to work with the clients you love.

When it's good, it's goooood!

However, when your business is sprouted from your creative soul, it's more precious. And it can be very vulnerable, and downright terrifying as you shift and evolve and grow. 

As a result, it’s all too easy to get in your own way and find yourself paralyzed in fear, running like a hamster spinning your wheels, or completely derail and self-sabotage. Sound familiar?

Now, I’m a business coach, so your bottom line is important to me. I want to see you making more money, while doing what you love. 

However, this work is about SO much more.

I’ve seen so many brilliant creatives – no matter how long they’ve been in business – squander their brilliance, waste time with inefficient systems, or find themselves completely STUCK because they’re terrified of doing it "wrong"... or even paralyzed in the face of potential success!

This is why I’m passionate about offering Emotional AND Strategic support so we're clear on how you're operating in your business and support you in working on your business.

LET'S WORK together

LEARNING THE  hard way

When I first went out on my own I did pretty well financially, but at the end of the day I was an absolute shell of myself.

I remember my Mom coming to visit me in San Francisco, and feeling like I had nothing left. I was so stressed, overwhelmed and exhausted. In addition to feeling physically unhealthy, I was emotionally spent; angry, brittle, and underneath it all deeply sad I couldn’t even enjoy my time with her.

Back then I was working practically around the clock, doing everything myself (which meant there was still a ceiling on what I could make) and I wasn’t even doing the work I truly loved.

I knew something had to change, so I called in the support of a coach.

Not only did I learn how to ask for help (wow, so much harder than it sounds) and build teams... but the self-awareness of my own limiting beliefs and the resulting behavior patterns was eye-opening and transformative.

Ultimately, this guided me to do the heart+mind+body integrated business coaching I do now, sharing the transformational power of self-acceptance and compassion on the entrepreneurial path. 


I’ve had many incarnations in my businesses and the one thing I’ve learned is  there is no greater teacher for your personal and spiritual development than growing your own business. It puts you face-to-face with your fears and taxes you emotionally, physically, and mentally.

There’s building    Momentum  in your business, and then there’s  Abundant Expansion, when you’re expanding your capacity for bliss as you blossom into new realms of embodied leadership, love and financial success. Which is the super sweet spot!!

Bottom line is, regardless of where you are on your entrepreneurial path, we all need love and support. As humans, and especially as creatives and light-workers in the world.

There is nothing like the power of conscious, loving, experienced support.

For the last several years, I’ve had the honor of traveling around the world, offering high-level coaching and consulting to best-selling authors, spiritual coaches, healers and conscious creators - like you - to feel more confident, clear and THRIVE, taking aligned, heart-centered action and serving the world with your gifts.

If you feel like Emotional & Strategic Support is what you have been looking for, to help you grow - personally and professionally, with your business - let’s talk.

Lastly, I want you to remember two things:

  • That big idea that’s knocking on your door? It’s not knocking on mine, or anyone else’s. It’s yours, and it wants to come through YOU. 
  • You are more capable than you know! 

p.s. If we don’t get the opportunity of working together directly, I genuinely hope the free resources on my site serve to support and inspire you!


Willo Sana is a sought after conscious business coach, consultant and international speaker who empowers visionary entrepreneurs to birth their big ideas into the world. Willo shares her special mix of emotional and strategic support, cultivating clarity, courage and compassion, through her multiple e-courses and trainings, retreats, workshops and large-scale events. She has worked with thousands of ambitious, purpose-driven individuals around the globe, helping them to thrive in all areas of life.

An internet veteran and serial entrepreneur, Willo's founded several creative businesses, served as co-founder of two major tech startups and has successfully co-created several epic gatherings, including the annual 400+ person Yes And Yes Yes (YxYY) event.

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