I'M A Doula FOR HATCHING BIG IDEAS
As a seasoned entrepreneur, self-employed since 2002, I’ve consistently faced my fears, followed my heart, and founded over half a dozen creative small businesses.
Throughout my career, I’ve co-founded startups, developed numerous online programs, delivered keynotes on international stages, and co-produced and contributed to several in-person retreats and conferences—all focused on supporting and empowering creative, visionary entrepreneurs.
I’m also the bestselling author of Double Down on Your Genius: Own Your Gifts, Align Your Actions, and Flourish in Your Calling (2024), which reflects over a decade of transformative work with emerging leaders around the world.
My approach to business coaching and consulting is holistic, because
YOU are the individual at the center of your business.
And, as a creative visionary, led by your intuition and the waterfall of ideas constantly knocking on your door, you know full well that your life and your business are interconnected.
THE WORD "DOULA" COMES FROM THE ANCIENT GREEK
MEANING "A WOMAN WHO SERVES"
and is now used to refer to a trained and experienced professional who provides physical, emotional and informational support to the mother before, during and just after birth.
If you’re anything like me, you're in business for yourself because you love the work you do. In fact, you didn't even really plan it... IT CHOSE YOU.
And now you're here, and whether you're two years or ten years in, you're still learning and growing.
One thing's for sure is you love not having to answer to a boss, or commute to a 9-to-5. Instead, you get to set your own schedule, you have no ceiling on your income and you get to work with the clients you love.
When it's good, it's goooood!
However, when your business is sprouted from your creative soul, it's more precious. And it can be very vulnerable, and downright terrifying as you shift and evolve and grow.
As a result, it’s all too easy to get in your own way and find yourself paralyzed in fear, running like a hamster spinning your wheels, or completely derail and self-sabotage. Sound familiar?
Now, I’m a business coach, so your bottom line is important to me. I want to see you making more money, while doing what you love.
However, this work is about SO much more.
I’ve seen so many brilliant creatives – no matter how long they’ve been in business – squander their brilliance, waste time with inefficient systems, or find themselves completely STUCK because they’re terrified of doing it "wrong"... or even paralyzed in the face of potential success!
This is why I’m passionate about offering Emotional AND Strategic support so we're clear on how you're operating in your business and support you in working on your business.
LET'S WORK together
LEARNING THE hard way
Way back when I first started my own business (in 2003!), I did pretty well financially... but at the end of the day I was an absolute shell of myself.
I remember my Mom coming to visit me in San Francisco, and feeling like I had nothing left. I was so stressed, overwhelmed and exhausted. In addition to feeling physically unhealthy, I was emotionally spent; angry, brittle, and underneath it all deeply sad I couldn’t even enjoy my time with her.
Back then I was working practically around the clock, doing everything myself (which meant there was still a ceiling on what I could make) and I wasn’t even doing the work I truly loved.
I knew something had to change, so I called in the support of a coach.
Not only did I learn how to ask for help (wow, so much harder than it sounds) and build teams... but the self-awareness of my own limiting beliefs and the resulting behavior patterns was eye-opening and transformative.
Ultimately, this guided me to do the heart+mind+body integrated business coaching I do now, sharing the transformational power of self-acceptance and compassion on the entrepreneurial path.
FROM SUSTAINING TO Thriving
I’ve had many incarnations in my businesses and the one thing I’ve learned is there is no greater teacher for your personal and spiritual development than growing your own business. Entrepreneurship puts you face-to-face with your fears and taxes you emotionally, physically, and mentally.
There’s building Momentum in your business, and then there’s Abundant Expansion, when you’re expanding your capacity for bliss as you blossom into new realms of embodied leadership, love and financial success. Which is the sweet spot!
Bottom line is, regardless of where you are on your entrepreneurial path, we all need love and support. As humans, and especially as creatives, messengers, and visionaries.
There is nothing like the power of conscious, loving, experienced support.
For the last several years, I’ve had the honor of traveling around the world, offering high-level coaching and consulting to best-selling authors, spiritual coaches, healers and conscious creators - like you - to feel more confident, clear and THRIVE, taking aligned, heart-centered action and serving the world with your gifts.
If you feel like Emotional & Strategic Support is what you have been looking for, to help you grow - personally and professionally, with your business - let’s talk.
Lastly, I want you to remember two things:
- That big idea that’s knocking on your door? It’s not knocking on mine, or anyone else’s. It’s yours, and it wants to come through YOU.
- You are more capable than you know!
p.s. If we don’t get the opportunity of working together directly, I genuinely hope the free resources on my site serve to support and inspire you!
Willo Sana
Willo Sana has been called an Oracle, an Alchemist, a Liberator, and a Doula for Hatching Big Ideas.
As a seasoned entrepreneur, she has continually faced her fears, followed her heart, and founded over half a dozen creative businesses over the past 20+ years.
Through her speaking, transformational business coaching, and writing, Willo serves as a pivotal catalyst for high-profile business owners and rapidly evolving visionary leaders.
Her holistic approach, grounded in somatic awareness and trauma-informed practices, is further enriched by her pioneering use of web technologies from her experience co-founding startups in the Bay Area. This unique blend of tech-savviness, business strategy, and psychological/spiritual integration empowers individuals to break through limitations and embrace aligned, sustainable growth, both personally and professionally.
Willo is the bestselling author of Double Down on Your Genius: Own Your Gifts, Align Your Actions, and Flourish in Your Calling (2024), reflecting a decade of transformative work with emerging leaders around the world.
Willo's grand vision for creating heaven on earth is that we all awaken to the realization that we’ve been uniquely placed here, at this moment in time, to fully express our creative gifts, thereby elevating consciousness and fostering a more compassionate, enlightened, and harmonious world.
Whether your genius is to love, heal, inspire, transform, teach, or ignite a revolution…
NOW IS THE TIME!
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