Every Program I’ve Ever Launched - Willo Sana
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Every Program I’ve Ever Launched

Willo Sana By Willo Sana·8 min read·Aug 2026

From a t-shirt line in 2007 to a membership in 2025, here is the whole back catalogue: the courses, video series, masterclasses, quizzes, gatherings, and books.

Redesigning this site (August 2026) had me cleaning up a solid 12 years of content and realizing how many things I have created and launched!

Here it is, in order: every course, video series, masterclass, quiz, gathering, membership, and book, from the t-shirt line I started in 2007 to the workshops I am running this month. Some of these offers and courses are still available. Most are long closed. A few I had completely forgotten about!

I have woven in my talks and workshops alongside them because it’s cool to see how things started and evolved. For example, “Double Down on Your Genius” came to me as a name at the end of 2016, and I was already running it as a one-day workshop in Hong Kong by June 2017, years before it was a program and seven before it was a book. “Focus & Flourish in Your Genius” was a room full of people in January 2018, two years before it was a course. I worked things out in a room with participants, then turned them into an online offer.

This page is the work. If you want the life around it - the moves, transitions, and the eighteen countries I was living in while building all of this - that is over on my Life & Career Highlights.

The thread through all of it has always been the same: helping creatives grow online, and clearing the fears that stop you.

Everything on this page

148 launches, talks & workshops

Output per yearLaunchesTalksTap or click a year to jump to it below
0510152000200520102015202020252026
See the figures
By year
YearLaunchesTalksTotal
2000101
2001000
2002000
2003101
2004000
2005000
2006000
2007101
2008000
2009134
2010134
2011268
201241216
20137512
2014369
20157310
2016415
20176612
2018426
20195611
2020538
202111011
2022213
2023314
2024516
20259110
2026426
By type
TypeCount
Talk62
Course18
Program16
Business11
Event/Gatherings11
Workshop/Masterclass9
Free resource7
Podcast/Video Series6
Framework5
Book3

2000-2006

Going out on my own

Web design and Flash animation on the side, then a lay-off that turned into more than twenty years of self-employment, and counting.

2007-2011

The WilloToons years

Geek meets rock ’n roll. A product line, a design collective, and my very first video series.

2012-2013

Going all in on speaking & teaching

I left my second startup and started building courses, gatherings, and one-day intensives in earnest.

2014-2017

Hong Kong, and going global

New continent, new clients. Group coaching, a podcast, a daily email, and a lot of workshops.

2018-2021

LightMap and Double Down

The years I built my signature systems, then a quiz funnel, then a whole framework around alignment.

2022-2026

The book era

Writing, publishing, and rebuilding everything I know into a membership.

What I notice, looking at all of it at once

Putting the talks in beside the launches makes one thing obvious: almost nothing started as a product. It started as me standing in a room trying to explain something, and then becoming a course once I could see it land.

The same few ideas keep coming back wearing different clothes. Courage shows up in 2013 as SKYDIVING and again in 2019 as Big Leaps & Bold Moves. Alignment shows up as LightMap in 2018 and as the Alignment Trifecta in 2021. Clarifying Your Vision was a module inside Harvest & Thrive in 2013, a standalone course in 2018, and it is sitting inside the Visionary Vault right now.

That used to make me feel like I was repeating myself. Now I think it is just what a body of work looks like from the inside. You do not get a new set of gifts every few years, you get better at delivering the ones you already had.

If any of these are the thing you needed and you are sad you missed it, most of them live on inside the Visionary Vault now. And if you want to talk about which one is actually right for you, book a call and let us figure it out together.

Willo Sana

About the author

Willo Sana

Author of Double Down on Your Genius and an experienced coach and mentor for visionary entrepreneurs ready to own, embody, and flourish in their genius.

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