Every Program I’ve Ever Launched

Redesigning this site (August 2026) had me cleaning up a solid 12 years of content and realizing how many things I have created and launched!

Here it is, in order: every course, video series, masterclass, quiz, gathering, membership, and book, from the t-shirt line I started in 2007 to the workshops I am running this month. Some of these offers and courses are still available. Most are long closed. A few I had completely forgotten about!

I have woven in my talks and workshops alongside them because it’s cool to see how things started and evolved. For example, “Double Down on Your Genius” came to me as a name at the end of 2016, and I was already running it as a one-day workshop in Hong Kong by June 2017, years before it was a program and seven before it was a book. “Focus & Flourish in Your Genius” was a room full of people in January 2018, two years before it was a course. I worked things out in a room with participants, then turned them into an online offer.

The thread through all of it has always been the same: helping creatives grow online, and clearing the fears that stop you.

• 75launches, 2000 to 2026
• 52talks & workshops
• 4.6launches a year on average, 2012 onward
• 11launches in 2021, my biggest year
• 23years self-employed
• 18countries lived in

• ~2000
  
  Business

  Freelance Web Design & Flash Animation

  It started as moonlighting: web design from around 2000, then custom Flash animation for clients, all while I was still on someone else’s payroll. FlashGoddess ran a spotlight interview with me during those years, which felt like a very big deal at the time.

  Moonlighting

• 2003
  
  Business

  Custom Illustration, Web Design & Development

  I got laid off, and went out on my own properly. Fifteen years of client work followed: First Republic Bank, SGI, BrassRing, Fujitsu/Softek, Omneon, Polycom, the Daniel Pearl Foundation, DCResource, and Mercury Interactive, plus a lot of creative small business owners.

  Officially self-employed

• May2007
  
  Business

  WilloToons Clothing & Gift Line

  The shop went live in May 2007: my product line of designer tees, jewelry, cards, and totes. I toured the country with it for three years, speaking at major conferences and coaching creative entrepreneurs along the way.

  Ran through 2010

• Mar2009
  
  Talk · Core conversation

  SXSW 2009: Snappy Strategies for Selling Art & Crafts Online

  My first SXSW talk, a core conversation with Rebecca Marshall in Austin. Jam packed, with a line out the door.

• May2009
  
  Talk

  Summit of Awesome

  Hello Craft’s summit for crafters in Washington, DC. The business side of making things.

• Aug2009
  
  Business

  WilloToons Eco-Friendly + Organic Line

  Organic cotton tees, baby gift sets, and rock squirrel totebags, printed with sustainable silkscreening.

• Mar2010
  
  Talk · Two core conversations

  SXSW 2010: Snappy Strategies Part Deux

  Back to Austin for a follow-up to the Snappy Strategies conversation, plus a second core convo with Jay Goldman.

• Sep2010
  
  Business

  Storenvy

  Joined as Co-Founder and Chief Creative Officer of the social store community, six months after letting go of WilloToons. I stayed about six months.

  Co-founder, Chief Creative Officer

• Mar2011
  
  Talk

  SXSW 2011: Social Shopping, The Future of Selling Stuff Online

  A solo talk in the Hilton’s Salon H, plus the SXSW Craft Makers Meetup at the Driskill. Someone sketchnoted the whole thing.

• Spring2011
  
  Podcast/Video Series

  WilloToons CONNECT

  My first ever video series, on creative sustainability. Three brilliant women who built businesses from their passion, talking honestly about inspiration and self-care while doing what you love.

• Jul2011
  
  Talk

  Conference of Creative Entrepreneurs

  Two talks, two panels, and moderating a third, in San Francisco.

• Aug2011
  
  Talk

  WordCamp San Francisco

  “Leveling Up Your Blog With Video”, on content-creator day.

• Sep2011
  
  Business

  Stitch Labs

  Joined on as Co-Founder and VP Marketing, starting at fifteen hours a week in September and announcing it that December. We raised a $1m seed round and won Best in Show at SXSW. I left the company a year later, in August 2012, and launched my first course the month after.

  Co-founder, VP Marketing

• Feb2012
  
  Talk

  Social Media Week

  Speaking in San Francisco.

• Feb2012
  
  Talk · Co-host

  Women 2.0 Founder Friday

  Co-hosting, San Francisco.

• Mar2012
  
  Event/Gatherings

  SFEmbassy

  Co-produced with friends: 100+ people under one roof for ten days during SXSW in Austin.

  Co-produced

• Mar2012
  
  Event/Gatherings

  CraftMakerCamp SXSW

  Created and produced a day of making, teaching, and connecting for the craft and maker community at SXSW.

• Jun2012
  
  Talk

  HOW Design Live

  Presenting in Boston, plus two HOW DesignCasts earlier that spring.

• Jun2012
  
  Talk

  True University

  “Invite Your Customers to the Party”, at the annual event our Stitch Labs investors put on.

• Sep2012
  
  Course

  RE:CONNECT

  A five-week e-course to get unstuck and find your magic, co-created with my dear friend Mati Rose McDonough and nine months in the making. We ran it three times over 2012 and 2013. It sold for up to $199 then, and after a decade in the archives it is now free to watch.

  Co-created with Mati Rose McDonough

• Sep2012
  
  Talk

  Digital Book World: Discoverability & Marketing

  “What You Don’t Know About Social Media”, at the Metropolitan Pavilion in New York, on folding social into a marketing plan without drowning in it.

• Sep2012
  
  Talk · Panel

  Dreamforce

  “Social Customer Service: Best Practices for Small Business”, on a panel at Salesforce’s conference in San Francisco.

• Oct2012
  
  Talk

  re:build 2012

  A conference about building the web, where I talked about creative sustainability for designers and creatives instead.

• Dec2012
  
  Course

  Feel ALIVE

  Reconnect and live life lightly. A course about coming home to your body, co-created with Jackie Priestley, run twice in 2013.

  Co-created with Jackie Priestley

• Jan2013
  
  Talk

  CreativeMornings San Francisco

  Asked to speak on the theme of Happiness. Free tickets, gone fast.

• Feb2013
  
  Talk · Mentor

  Women 2.0 Pitch Conference

  Mentoring founders through their pitches.

• May2013
  
  Program

  SKYDIVING

  One-day power sessions: gathering the courage to take the big jump. Vision, clarity, courage, and strategy, all compressed into a single focused day to get your big idea launched.

• Jun2013
  Marketing & Social Strategy Consulting Packages
  Business

  Marketing & Social Strategy Consulting Packages

  Done-with-you packages for movers and shakers with a message to share: support, accountability, and smart relationship marketing, for people who had the talent but needed the plan and the extra pair of hands.

• Jul2013
  
  Event/Gatherings

  Yes And Yes Yes (YxYY)

  Co-founded with four girlfriends. The first one sold out in 48 hours, and it grew into a 400+ person “YEStival” we produced five years running in Palm Springs.

  Co-founded, ran through 2017

• Aug2013
  
  Talk · Mentor

  SXSW V2V, Las Vegas

  The first ever SXSW in Vegas. I was one of the experienced mentors across four jam-packed days.

• Sep2013
  Activators’ Community Coaching Calls
  Event/Gatherings

  Activators’ Community Coaching Calls

  A free call every other week for the badass activators in my world, to ask questions, roll ideas around, and meet each other. It ran for years.

• Sep2013
  
  Event/Gatherings

  Feeding Founders

  Potluck dinner parties to feed the minds, hearts, and bellies of hungry founders, artists, and entrepreneurs.

• Oct2013
  
  Course

  Harvest & Thrive

  My first full-scale online course: seven modules on consciously creating your bounty. Clarifying your vision, gathering the courage, building systems, and finally raising your rates.

• Nov2013
  
  Talk

  Farmhouse Conf 5

  “The Collapse of Hope & Letting Go of What Could Have Been.”

• Nov2013
  
  Talk · Mentor

  Women 2.0, Las Vegas

  “2020 Vision: Designing Work, Life & Play” at the Bellagio Ballroom, mentoring founders.

• Jan2014
  
  Talk · MC

  TEDxFidiWomen

  MCing, San Francisco.

• Jan2014
  
  Talk · Keynote

  Women Entrepreneurship Retreat

  Keynote.

• Feb2014
  
  Talk · Mentor

  GitHub’s First Public Speaking Workshop for Women

  Mentoring badass women in tech through proposals, bios, and their own talks.

• Mar2014
  
  Talk · Keynote

  DATA 2014: Design, Art and Tech Awards

  Opening keynote.

• Mar2014
  
  Talk · Keynote

  Pioneer Nation

  Keynote in Portland. I came back to contribute two workshops in 2015.

• Mar2014
  
  Talk · Workshop

  Embodied Leadership

  A workshop at Microsoft’s “Make it Happen” career conference.

• Jul2014
  
  Business

  Willo Sana, Transformational Business Coach

  I completed my Hendricks Conscious Living & Loving certification after a second 8-day training intensive, and coaching became the work. Certified Big Leap Coach.

  Certified Big Leap Coach

• Oct2014
  
  Event/Gatherings

  Gathering of Badass Activators & Conscious Creators

  An annual gathering I hosted alongside DCBKK in Bangkok, plus one in Hong Kong. Four years of the same beautiful chaos, and it grew every time.

  Ran annually through 2017

• 2015
  The Hive, Hong Kong
  Talk

  The Hive, Hong Kong

  Speaking at the Hong Kong co-working community.

• Feb2015
  
  Program

  Momentum + Abundant Expansion

  My first small-group coaching program, for business owners moving out of hustle and into real, sustainable growth.

• Feb2015
  
  Free resource

  Systems That Support You

  A free, permanently open library of 70+ of my favorite apps, tools, and systems, sorted by category. I still update it.

  Still live

• Jul2015
  
  Event/Gatherings

  Wisdompreneurs, Hong Kong

  As Hong Kong ambassador I called all Wisdompreneurs to a meeting of the conscious business minds, one Tuesday evening in July.

  HK ambassador

• Nov2015
  
  Talk · MC

  TEDxWanChaiWomen 2015

  Coaching, co-creating, and MCing, in Hong Kong.

• Dec2015
  
  Podcast/Video Series

  Wake Up With Willo

  A podcast in 2015, then a daily email of inspiration in 2016. Short, honest prompts to keep you awake, inspired, and engaged with your purpose.

• Dec2015
  
  Framework

  The Heart-Centered Action Formula

  A free workshop and framework: where your unique gifts, what serves others, and the results you are passionate about all overlap.

• Mar2016
  
  Free resource

  Grounding Meditation

  A free guided audio for reconnecting with your body, your breath, and your own innate wisdom.

• Apr2016
  
  Course

  Magnetize Your Win-Win Clients

  A free live training, Define Your Unique Magic, that opened into a paid program on naming your value so the right clients recognize themselves in your work and come to you.

• Nov2016
  
  Talk · MC

  TEDxWanChai Crossroads 2016

  MCing, second year running.

• 2017
  FuckUp Nights, Hong Kong
  Talk

  FuckUp Nights, Hong Kong

  The first of two, telling the story of something that went wrong.

• May2017
  
  Talk · Workshop

  IRIS Hong Kong Health & Wellness Festival

  “Flourishing in Your Genius”, an interactive workshop, and one of the first times the genius language got said out loud in a room.

• May2017
  
  Talk · Workshop

  Wake Up With Willo, Hong Kong

  A gathering and interactive workshop, taking the daily email into a room.

• May2017
  
  Talk

  Asia Professional Speakers

  Speaking at the June meeting in Hong Kong, after the Singapore convention.

• Jun2017
  
  Talk · Workshop

  Double Down on Your GeniusOne Day Interactive Workshop

  The first public outing of the Double Down name, which had come to me at the end of 2016: a one-day interactive workshop in Hong Kong, years before the group program or the book.

• Jul2017
  
  Program

  VIP Day

  High-level one-to-one intensives. A full day, just the two of us, on whatever is genuinely in the way.

• Aug2017
  
  Course

  Rewrite Your Scripts

  A video workshop for surfacing your gremlins so they stop whispering to you subconsciously, then rewriting the stories that keep stopping you.

• Sep2017
  
  Talk

  The Garden Gathering

  A weekend of spiritual sisterhood in Hong Kong. I came back for it in 2017 and 2018.

• Oct2017
  
  Talk · Workshop

  Wonderfruit Festival

  Two signature talks and workshops in the WonderGarden, Thailand.

• Nov2017
  
  Talk

  Festival du Féminin

  Speaking, Hong Kong.

• Dec2017
  
  Podcast/Video Series

  Spotlight Interview Series

  Eight incredible women entrepreneurs on facing their fears, following their hearts, and building businesses that serve thousands.

• Jan2018
  
  Talk · Workshop

  Mind Body Soul Asia

  “Focus & Flourish in Your Genius”, Hong Kong. This is where Focus & Flourish began, two years before it became a course.

• Feb2018
  
  Course

  Clarifying Your Vision

  I pulled the most-loved module out of Harvest & Thrive, rebuilt it, and re-released it on its own.

• Nov2018
  
  Workshop/Masterclass

  Close the Gap Masterclass

  A free masterclass on the gap between where you are and where you want to be, and what it actually takes to close it.

• Nov2018
  
  Framework

  The LightMap® Guidance System

  My signature system: the four stages of business growth, and what each stage actually needs from you. It became an 8-week program, then a guidance group, then an academy.

• Dec2018
  
  Talk · Workshop

  The Garden Gathering: Wisdomshare

  Leading Wisdomshare workshops, back in Hong Kong.

• Jan2019
  
  Program

  Double Down on Your Genius Transformation Group

  The group program that eventually became the book. It grew large enough that I hired on two assistant coaches to support it.

  Ran through 2022

• Mar2019
  DCxBali
  Talk

  DCxBali

  Speaking in Ubud during three weeks back in my other spirit-home.

• Jun2019
  
  Free resource

  The LightMap Quiz

  A quiz to find out which of the four stages you are actually in, and the summer enrollment for LightMap Academy that followed it.

• 2019
  
  Talk

  FuckUp Nights, Playa del Carmen

  The second one, outdoors under the string lights, the summer I was living in Playa.

• Jul2019
  
  Talk · Facilitator

  Camp Yes

  Facilitating and speaking, Portland.

• Aug2019
  
  Talk

  GSD 2019

  Contributing in Chiang Mai.

• 2019
  
  Talk · Workshop

  DCBKK

  A workshop at Dynamite Circle Bangkok, the conference I had been going to since 2014 and hosting gatherings alongside.

• Dec2019
  
  Workshop/Masterclass

  Big Leaps & Bold Moves

  A year-end workshop for deciding what you are actually going to be unstoppable about next year.

• Dec2019
  
  Talk

  Local Biz Camp Portland

  Talking mindset.

• 2019
  
  Course

  Reclaiming Your Magnificence ↗

  Getting out of your own way and reclaiming your innate brilliance, so you can powerfully move forward in consciously creating what you want.

  Visionary Vault · Do / Create · date TBC

• 2019
  
  Course

  Heart-Centered Sales ↗

  A sales training for heart-centered service providers who are afraid of being “salesy”.

  Visionary Vault · Have / Grow · date TBC

• Mar2020
  
  Workshop/Masterclass

  Insourcing vs Outsourcing

  A workshop and workbook I built the week lockdown began, on cultivating a deep, trusting relationship with yourself instead of outsourcing your permission and approval.

• Mar2020
  
  Talk · Workshop

  Women’s Center for Leadership

  An interactive workshop.

• Apr2020
  
  Podcast/Video Series

  The Podcast Tour

  I took my work on the road, virtually, guesting on show after show through the strangest year any of us had had.

• Apr2020
  
  Podcast/Video Series

  Aligned Business Resources

  A free curated hub of my best tips and resources, organized by what is actually in your way: procrastination, standing in your truth, refining your offer, money, balance, systems, and delegating. The page went up in 2020, but the videos in it go back to 2015.

  Still live

• May2020
  
  Course

  Focus & Flourish ↗

  My proven system for clearing the decks and making progress on your most important work, while honoring your own rhythms.

  Now in the Visionary Vault

• May2020
  P.O.W.E.R. Portland
  Talk

  P.O.W.E.R. Portland

  Portland Oregon Women Entrepreneur Roundtable.

• Aug2020
  
  Talk

  Future Consciousness Summit

  Virtual, mid-pandemic.

• 2020
  
  Course

  Design a Course or Group Program ↗

  How to design engaging group programs and online courses, and how to market and sell them once you have.

  Visionary Vault · Do / Create · date TBC

• Jun2021
  
  Workshop/Masterclass

  On The Precipice Masterclass

  How to fully own, embody, and monetize your gifts, for the moment you are standing right at the edge of the next thing.

• Aug2021
  
  Framework

  The Alignment Trifecta

  Heal, create, grow. First delivered as a workshop inside my Aligned community, then became the Alignment Quiz, and is now woven through the Embodied Leadership Framework in Double Down on Your Genius.

• Oct2021
  
  Free resource

  The Alignment Quiz

  What is preventing you from fully thriving in your life and business? A short quiz that tells you which part of the trifecta needs you right now.

• Oct2021
  
  Program

  Aligned & Guided 5-Day Challenge

  Five days, live, free, run with Jenn Sinclair, leading into the Aligned & Guided Business Growth Program.

• Oct2021
  
  Program

  Aligned & Guided Business Growth Program

  The full program the challenge opened into: aligned growth, with guidance, for people who were tired of doing it the hard way.

• Nov2021
  
  Program

  Business Growth Mastermind

  The through-line. Small groups of purpose-driven entrepreneurs, with mastermind calls, one-to-one coaching, and a private community. I have been gathering groups like this since 2010. I closed the doors in 2022 and re-opened them in April 2024.

  Running in some form since 2010

• Dec2021
  
  Workshop/Masterclass

  Breakthrough ’22Get clear, aligned, and ready for momentum

  A year-end event to get clear, aligned, and ready for momentum and abundant expansion in 2022. I ran it more than once.

• Dec2021
  
  Podcast/Video Series

  Transformational Results Series

  A series on self-care and boundaries, vision and intuition, healing old patterns, finding community, and getting clear.

• 2021
  
  Course

  Being Visible Online ↗

  Trainings to shift something within you, give you more self-compassion, and have you feeling readier than ever to unapologetically share your gifts.

  Visionary Vault · Be / Heal · date TBC

• 2021
  
  Course

  Scarcity vs Abundance ↗

  The seductive trap of playing the victim. Once you can recognize the ways you are subconsciously derailing yourself, you can stop.

  Visionary Vault · Have / Grow · date TBC

• 2021
  
  Course

  Thriving Financially ↗

  Pricing, packaging, and money mindset. Transforming how you price as you head toward actual financial freedom.

  Visionary Vault · Have / Grow · date TBC

• Feb2022
  
  Program

  30-Day Pop Up Group for Prolific Creators

  Calling all messengers, content creators and transformational leaders. A short, intense container for people with something big they needed to finish. One month, then done.

• Jul2022
  
  Talk

  DCxLondon

  “Alignment for Growth & Expansion”, on the European summer that became a creative recovery.

• May2023
  
  Program

  UNHOOKED (4-Week Program)

  Unhooking from the rules, the shoulds, and the approval you never actually needed. It started here as a four-week program, came back as a live workshop in 2025, and is now becoming a book.

• May2023
  
  Talk

  Camp Indie

  Speaking in Kent, Connecticut, mid-book-edit.

• Summer2023
  
  Program

  Genius-In-Alignment Summer Sessions

  A summer of sessions run while I was moving through 26 cities in 12 countries, writing the book in between.

• Dec2023
  
  Business

  Resonate Press

  I started my own publishing company rather than chase a deal. Its inaugural publication was my own book, and it is how everything I write gets into the world from here.

• 2024
  Mastermind Magic, Chiang Mai
  Talk

  Mastermind Magic, Chiang Mai

  Speaking to the Chiang Mai mastermind community.

• Jan2024
  
  Book

  Double Down on Your Genius

  Own your gifts, align your actions, and flourish in your calling. Everything this work had taught me, in one book, published January 29, 2024, and written without AI.

• Jan2024
  
  Course

  Content Creators Bundle ↗

  A curated collection of mini-courses, masterclasses, and workshops to completely shift your relationship with content and marketing.

  Visionary Vault · Do / Create · date TBC

• Feb2024
  
  Book

  Double Down on Your Genius Workbook

  The companion workbook, so the book is something you do rather than something you read.

• Apr2024
  
  Program

  The Aligned Launch

  A program on launching an offer in a way that actually fits you, built around the Aligned Launch Offer.

• Jul2024
  
  Course

  Cultivating a Loving Relationship with Self ↗

  Everything comes down to relationships, and you are the common denominator in all of them.

  Visionary Vault · Be / Heal

• Jan2025
  
  Talk

  Mind Body Spirit Festival

  “Alignment for Next-Level Growth & Expansion”, Chiang Mai. My second year at the festival, and the first time I had the book on the table for sale and signing.

• Apr2025
  
  Course

  Get Paid to Create It

  A mini course: give me twenty minutes and I will walk you through clarifying, launching, and selling your next offering.

• Jun2025
  
  Course

  The Resonant Client Journey ↗

  A five-step, relationship-first framework that turns small moments of curiosity into consistent client flow.

  Visionary Vault · Do / Create

• Aug2025
  
  Program

  The Visionary Vault Membership

  Everything I have built, in one place. Over $6K of my courses, plus live workshops and support, for one low monthly price.

• Sep2025
  
  Workshop/Masterclass

  Monthly Live Workshops

  A new live workshop every month, live and interactive, with coaching support. Still running.

  Still running

• Sep2025
  
  Workshop/Masterclass

  Opening the Channel

  The first of the monthly workshops. From intuition to implementation: building a business that is fully alive, deeply aligned, and wildly profitable. The replay is still up.

  Monthly Live Workshop

• Oct2025
  
  Workshop/Masterclass

  UNHOOKED: F*ck the Rules & Live Unapologetically

  October’s live workshop, bringing UNHOOKED back: clearing the fears and patterns that keep you hooked, so you can liberate your self-expression and expand your income. The replay is still up.

  Monthly Live Workshop

• Oct2025
  
  Free resource

  The Aligned Offers Template

  A free download for designing a cohesive client journey that actually converts, instead of a pile of unrelated offers.

• Nov2025
  
  Program

  5 Days. 5 Epic Deals.Black Friday 2025

  The biggest sale I have ever done. A new offer opened every day from November 24 to 28, each one live for 24 hours and then gone.

• Nov2025
  
  Program

  Embody Your Genius Mastermind ↗

  The VV+ tier: a business growth mastermind for visionary entrepreneurs, sitting on top of the Vault.

  Visionary Vault+

• 2026
  
  Free resource

  Willo411.com ↗

  My travel guides, free and public, built with AI.

• 2026
  
  Free resource

  Devouring.app ↗

  A free personal archive for the shows, films, and books you devour.

• Mar2026
  
  Business

  Evolve Your Genius

  My studio, and the weekly AI workshops I now run in Chiang Mai: AI Goddesses and Vibecoding for Women.

• Aug2026
  
  Talk

  Nimman AI Hackathon

  “Build What Lights You Up & Serves Others”, on building real apps with AI.

• Aug2026
  
  Talk

  Night of Ideas, Chiang Mai

  Twelve minutes on UNHOOKED and the hooks that keep you playing small, at an intimate four-speaker evening. My second time there.

• Coming
  
  Book

  UNHOOKED (the book)

  F*ck the rules and live your life unapologetically. Book two, on the way.

  Forthcoming

What I notice, looking at all of it at once

Putting the talks in beside the launches makes one thing obvious: almost nothing started as a product. It started as me standing in a room trying to explain something, and then becoming a course once I could see it land.

The same few ideas keep coming back wearing different clothes. Courage shows up in 2013 as SKYDIVING and again in 2019 as Big Leaps & Bold Moves. Alignment shows up as LightMap in 2018 and as the Alignment Trifecta in 2021. Clarifying Your Vision was a module inside Harvest & Thrive in 2013, a standalone course in 2018, and it is sitting inside the Visionary Vault right now.

That used to make me feel like I was repeating myself. Now I think it is just what a body of work looks like from the inside. You do not get a new set of gifts every few years, you get better at delivering the ones you already had.

If any of these are the thing you needed and you are sad you missed it, most of them live on inside the Visionary Vault now. And if you want to talk about which one is actually right for you, book a call and let us figure it out together.