Double Down
on Your Genius

"Entrepreneurship puts you face-to-face with your greatest strengths and all your unhealed wounds."

Willo has created a comprehensive path to heal yourself, find your true calling, and create structure around it. Many coaches will cover a theme or two from this book but Willo gives you the whole enchilada.

I'll leave you with my other favorite quote from the book:

"Trying to stay in control or do everything yourself is a trauma response."

This book is a game-changer for creative entrepreneurs. The professional journey can be so confusing for creatives, until they learn how to blend their creativity with business. Willo lays out practical strategies that help you to develop a deeper understanding of your unique talents, so you can double down on what makes you stand out.

Willo is one of those people who makes you believe that you can do anything you push you're mind to! Owning your own gifts isn't something that comes easy to most of us but Willo makes it effortless. Her encouragement is awesome and sweet and this book makes you feel held in your pursuits. Highly recommend this book if you're looking for an actionable next step towards a better you.

This is a book by and for business owners and freelancers. It's really focused on mindset and all the inner work that's required to go through the transformation of starting or leveling up or pivoting one's business.

It offers helpful alternative perspectives to shift how you think, useful mantras, and lots of great anecdotal stories. All within a framework that helps you identify where your misalignments might be and, therefore, what's needed to get unstuck.

The author has been there and done it, and has a genuine desire to help others coach themselves into a fulfilling life.

This book was transformative! As a leader of a large startup team, 'Double Down on Your Genius' helped me unlock some truths about myself and my business. Willo's wisdom and perspectives on being an entrepreneur were very helpful in my own journey. I especially liked the Learning Edges section! Highly recommended.

As a coach, It's fairly easy to become somewhat blind to the tools and perspectives we give our clients when immersed in the day to day. This book does a great job of not only reminding us of the building blocks of a transformed life, but weaves it together with new and fresh perspectives that only Willo can provide. With the accompanying workbook, this book serves as a supportive and motivating companion for anyone stepping down the path towards their ultimate calling.