Why eco-friendly? I knew that if I was going to be adding to the things in the world, I wanted to make sure I had thought about how those things were made, and how they get to us. The manufacturing, yes, but also the entire process – from the growing to the making to the purchasing, packing, and shipping.
Much of what I make is meant for children – the people who are most vulnerable to toxins and who will inherit the planet that we leave behind. When you’re holding a WilloToons onesie, bib, or tee from my new line, you’re holding something that I’ve worked diligently to get to you in the safest, lowest-impact way that I can.
Silkscreening: The inks from conventional screening can contain toxic byproducts. My screening process uses entirely water-based and phthalate-free plastisol inks that can biodegrade without leaving polluting our groundwater or exposing children to potentially harmful chemicals.
Packaging: As much of my packaging as possible is made from post-consumer, already-recycled material. If it is not already-recycled, it is either recyclable or biodegradeable.
Materials: My snaps are nickel-free, and my dyes are non-toxic. My new eco-friendly line is also in compliance with the Consumer Product Safety Improvement Act (CPSIA), passed by US Congress in August 2008.
Organic: When I can, I use all-organic cotton. “Organic” means that the cotton is grown in soil that is free from herbicides, pesticides, and other toxins. This means less runoff into our groundwater and less exposure for the growers. By buying organic when we can, we are contributing towards a more balanced ecosystem for the future.
Fair-trade: Caring for the planet doesn’t just mean the natural environment – people are part of our ecosystem too. All of my suppliers are sweatshop-free; the people who grow, pick, and weave our clothes are treated fairly and paid a living wage.
We’ve started with this new line, but will be transitioning all new products to meet these standards, and I will continue working to make everything I sell thoughtful, safe, and fair.
Thanks for thinking about what you buy and where it comes from, and thank you for supporting me and what I’m doing here at WilloToons. I am thrilled about the work I have put into this line, and I’m excited to add more eco-friendly items to the WilloToons collection!